Connecticut SAFE KIDS

NEW STUDY SHOWS KIDS OVERCONFIDENT ON WHEELS, WHEN NEARLY HALF OF BIKE-RELATED HOSPITALIZATIONS DIAGNOSED AS TRAUMATIC BRAIN INJURY

Experts say helmet use during wheel-related activities reduces brain injury - the leading killer and disabler of kids - by up to 88 percent.

(Washington, D.C.) - New research unveiled today by the National SAFE KIDS Campaign shows that 63 percent of "tweens" (ages 8 to 12) do not think they could suffer a brain injury while riding on wheels, yet the reality is nearly half (47 percent) of children hospitalized for bike-related injuries suffer from a traumatic brain injury.

The National SAFE KIDS Campaign and Founding Sponsor Johnson & Johnson are teaming up to send a simple message to parents and kids when on any kind of wheels  - Use Your Head.  Wear a Helmet!

"Brain injury is the leading killer and disabler of children," says Dr. C. Everett Koop, Sc.D., former U.S. Surgeon General and chairman of the National SAFE KIDS Campaign.  "Damage to the brain from an external blow can affect one's ability to walk, talk and think.  The consequences can be devastating and permanent and change a child's life - suddenly and forever."

Read More | National SAFE KIDS Website

Download the Bicycle Safety Fact Sheet (91k pdf)